We’re now living in what is quite possibly the single greatest time in history to start a business. Previously, only big companies with big marketing budgets had access to platforms to talk to people.
But now everyone does. The playing field has been leveled and the tools now exist online to create content and build a business, an audience and a brand for zero dollars.
Consumers now control which content and messages reach them by using filters like search engines. When people go online, they’re focused on their needs and don’t want to be sold to. The ability to interrupt people with your message is diminishing and only by creating content with independent value will people begin to find you online.
That’s because when we go online we’re usually trying to solve a problem or be entertained.
And creating great content that meets one or both of these needs is how you create opportunities for people to find you.
And the platforms and tools now exist for anyone to create, distribute and promote great content at no cost. Your marketing is finally free.