There’s no doubt that “social media” is here to stay. And we’ve all heard that it can be a powerful tool to market your business online.
Blogs used to be the dominant place for sharing links but the explosion of sites like Twitter have led to a transition in where links are now shared.
So how do you promote your business on these sites without seeming spammy or too self-promotional? And how do you get others to promote your stuff for you?
The answer is by creating content that’s valuable and that people will be proud to share. A rock solid content marketing strategy is at the heart of all successful social media marketing.
Content is Your Social Media Boarding Pass
Without your own content to share, it is difficult to take advantage of the opportunities that exist through social media marketing.
The goal of social media marketing is to be human and make authentic connections which should lead people back to your website once in a while. And if your site consists of nothing more than a home page and a few paragraphs about why you’re the next social media expert, people aren’t going to stick around.
There’s nothing in it for them.
By creating regular, valuable content to share through social media you:
- create leverage by giving people a reason to follow you
- put your money where your mouth is by demonstrating why people should follow you
- generate social proof
- give your followers something to look forward to
- create a sticky destination to send people