Every physical structure benefits from a solid foundation and the same is true online for creating a long term content hub and website that attracts an audience.
Creating “foundation” or “attraction content” is a great way to rise above the noise, rank well for important keywords and communicate the benefits your site offers.
Attraction content, also known as “cornerstone” or “evergreen” content, is timeless and can work over and over to attract people to your site as each new person discovers it.
It’s usually resource or tutorial-style content that offers valuable information on a major concept or idea that your site is positioned around. This free report is an example but other options could be a blog series, an email autoresponder course or a set of video trainings.
Creating attraction content draws people into your site, lays the foundation for future content, positions you as a resource and begins a relationship of trust with your audience.
More Content:
- Killer Flagship Content
- How to Create Cornerstone Content That Google Loves
- 279 Days to Overnight Success (example of attraction content)