Creating a content hub that shares ongoing value keeps you relevant and top of mind.
So when it comes time to promote something on your website or through social media, it won’t come out of the blue and seem too self-promotional. That’s because it will be coming from a trusted resource.
Applying content marketing principles to your site gives your followers a place to go that delivers value, creates a deeper level of trust and is a slippery (but trusted) gateway to your business. Creating great content can do this, but caring a ridiculous amount about your audience and customers and putting them first above everything else is what really matters.
People like to feel like they are a part of something and if you can create a community around your content then you win.
Do this, and you will give people a reason to subscribe and yourself permission to follow up.