In Advertising Secrets of the Written Word, copywriting legend Joe Sugarman explains that the most important part of any content you produce is the headline. That’s because your headline alone determines whether the rest of your content gets read.
In How to Write Magnetic Headlines, blogging and internet marketing trailblazer Brian Clark explains how this not only holds true online, but is actually amplified due to the headline-based, snack-sized information on the internet. And because of the sheer volume of free information that’s presented to us online, your headlines are more important than ever before.
They determine whether your blog post gets read, your podcast gets listened to or your video gets watched.
No matter which business or niche you’re in, mastering the art of the headline is a fundamental skill in your content marketing toolbox.