Have you ever been to a fancy restaurant? If you have, then you know how much effort goes into the presentation of the food. Each dish is meticulously composed to wow you and look delicious.
That’s because all great chefs know that we eat with our eyes first.
We make split-second judgments in our head about the quality of the food before we even taste it based on the presentation alone.
The same is true for your online content.
Like it or not, people naturally trust and place a higher value on stuff that looks good. Worse, sloppy design can immediately turn off visitors and cause you to come across as unprofessional and amateur. And if you’re trying to sell something, poor design has the power to make your offer look like a scam no matter how good your content is.
Creating remarkable content is one thing, but unless you package it to look appealing it may never get read in the first place.
There are many good website “themes” and “frameworks” available today that can make your site look polished right out of the box. But if you’re serious about starting an online business then I recommend calling in a professional to design your site.
Content Converts uses the Thesis Theme for WordPress (a premium theme) and I hired a designer to make it look unique. There are scores of free themes that look nice but you lose that unique factor among other things.
You should look at the design of your site as an important business decision, because it is one.