Has this ever happened to you? You pull into an unfamiliar town, city or neighborhood looking for a place to eat dinner. You come across two restaurants that look like they could both be good except for one main difference.
One has an empty parking lot while the other is full of cars. Which restaurant do you think is better?
This is the power of social proof.
Why We Care About Other People’s Behavior
When we’re unsure of what to do or what content is worth our attention online, we look to other people for cues. Social proof is a powerful psychological trigger and an essential element of persuasive content marketing.
And using it to your advantage can help to position you and your content in a positive light in people’s minds.
When you can get folks talking positively about what you’re doing online it persuades others to come see what the fuss is about.
It also increases the perceived value of what you have to offer.
Content marketing gives you endless opportunities to leverage social proof because every new piece of content you create has the ability to generate comments, tweets and testimonials that prove to people that others like what you’re doing.
The 10 Ingredients for Creating Content Driven Websites that Get Attention