As opposed to traditional interruption marketing techniques, content marketing is all about sharing information that has independent value separate from the products or services you sell. In other words, giving something away for free and selling something related. It’s designed to start a relationship with prospects and turn them into long-term repeat customers.
Consumers now control which content and messages reach them by using filters like search engines. And when people go online, they’re focused on their needs and are usually trying to solve a problem or be entertained – they don’t want to be interrupted and sold to (right away).
Creating great content that meets one or both of these needs is the key to success and the key to getting attention online. Only by creating content with independent value, that’s relevant and creates trust will people begin to find you on the internet.
And that’s what content marketing is all about.
Whether it’s blogging, free reports, webinars or videos, producing and sharing valuable content gets attention.
It starts a two-way relationship, creates trust and persuades the decision to buy.
It’s also the key to effective online marketing.
An Introduction to Content Marketing
- The Persuasive Power of Content Marketing
- Your Marketing is Finally Free
- Good Content Makes You an Automatic Authority
- Content and Google: A Powerful Match
- The Unfair Advantage of Content Marketing and Social Proof
- The 10 Ingredients for Creating Content Driven Websites that Get Attention
A 10 Step Content Marketing Tutorial
- A Flexible Content Hub
- Authentic Content Delivery
- A Rock Solid Foundation
- Irresistible Headlines
- An Enticing Treat
- Content that Teaches
- Social Media Marketing
- The New Word of Mouth
- Keeping Your Tribe Warm
- Solid Design that Sells Your Content
You can also download this tutorial as a free, printable PDF