Everyone knows that showing up at the top of Google is one of the best ways to generate traffic to your website.
But using the right keywords and owning a “good” domain name aren’t enough. What Google really wants to see is other people linking to your site. That’s good news for content marketers because every piece of content you produce is a new link opportunity and another door to your business for Google to display.
Not only that, Google rewards sites that are updated frequently. That’s why blogs are still the ideal content platforms and the best way to get started with content marketing.
Especially with an SEO friendly platform like WordPress.
But you still need to generate links. And producing regular content that delivers remarkable value is one of the best ways to get links over and over.
People link to stuff they think others will love. It makes them look good to their followers when they are able to share helpful resources.
That’s why a solid content marketing strategy is also a remarkably strong SEO strategy. Don’t ignore keywords, just don’t let them become an obstacle to producing content that people will link to and share.