Cranking out quality content that your audience will love is obviously important, but so is the format you choose. One of the best things about online content is the different multi-media formats it can take – text, audio, or video – and how little it costs to produce.
In most cases content production can be completely free other than the sweat equity you put into creating it.
But it’s important to choose the format that compliments your personality the best. It can also be an big part of differentiating yourself and creating a USP.
If you’re extremely outgoing and exuberant then video might the most persuasive format for your content. Or maybe your more introverted and uncomfortable in front of the camera but you’re a great writer so you stick to text.
Whatever you choose, people value authenticity so embrace who you are and choose a format that compliments your personality the best.
And it’s okay to be imperfect. In fact it’s better. You don’t need to be a genius and people actually connect with you better when you admit you have flaws and fears.
If I can do this, you can too.